Jet Technologies has supplied the foil lidding for Wicked Sister’s limited-edition dessert range, produced to mark the upcoming cinema release of Wicked: For Good by Universal Pictures.
The campaign features two dessert products packaged in designs created by agency Cupla, with Jet Technologies manufacturing the printed foil lids that link the packaging to the film’s visual identity.
“We wanted packaging that captured the magic of the movie while maintaining our product’s premium look and quality,” said Pedro Demartini, director of marketing at Wicked Sister. “Jet Technologies’ lidding delivered on both fronts, offering vibrant print quality, food-safe materials, and complete reliability from start to finish.”
The design included a fine green-to-pink gradient on a black background, requiring precise calibration of foil substrate and embossing. Printed in UV flexo, the PP Peel foil was selected for its wide sealing temperature window and consistent performance during production. It offers strong seals and easier opening for consumers.
“Capturing that colour transition while ensuring legibility on a reflective foil surface required close collaboration,” said Tristan Ulloa-Jonsson, business development manager at Jet Technologies. “Our in-house expertise in lidding materials and print calibration meant we could overcome those challenges and produce a result that truly stands out on shelf.”
Embossing, completed as part of the print process, added subtle tactility to the finished product. To maintain colour accuracy across the entire print run, Jet Technologies used Lab Colour Measurement (L*a*b*) – a universal system that defines colour using numbers rather than subjective terms. It measures lightness (L*), red–green (a*), and yellow–blue (b*) values, allowing colours to be precisely monitored and reproduced across multiple runs. For brands, this means stronger quality control, packaging that consistently looks the way it should, and reliable brand colours that stand out on shelf and build consumer trust.
Beyond its visual appeal, Jet Technologies’ lidding also met Wicked Sister’s strict food safety and performance standards, ensuring product freshness, secure sealing and full compliance with international food contact regulations.
To further guarantee compliance, Jet’s manufacturing partner is BRCGS+ AA certified – a globally recognised standard that ensures the highest quality and hygiene levels for packaging produced for food applications. The PP Peel material used was already qualified through previous projects with PDP, giving Jet and Wicked Sister additional confidence in its performance prior to full production.
“The finished result perfectly balances product protection, compliance and brand storytelling,” Ulloa-Jonsson added. “It’s a great example of how packaging can elevate a brand collaboration into a complete sensory experience, from what shoppers see on shelf to what they taste inside.”
Jet Technologies’ well-established relationship with Wicked Sister and production partner PDP ensured a smooth rollout from design to delivery.
“Jet’s reliability across service and delivery was key to the project’s success,” Demartini said. “They understood exactly what we needed creatively and technically to bring this campaign to life, delivering premium packaging that reflects our brand quality and complements the Wicked: For Good theme perfectly.”
