As part of its new spring in-store promotion, Nutella has unveiled limited-edition labels, with print work executed by Abaris Printing and MCC Labels.
Abaris Printing created the labels using a lithographic print style process, while MCC handled the scratch and enter lid stickers. Both labels were applied to the jars at the brands factory in Lithgow, where the Nutella itself is made.
The design of the new label celebrates what the company calls its “most iconic pairing” – Nutella and bread.
Partnering with premium kitchenware brand Alessi, Nutella’s latest promotion gives 400 lucky shoppers the chance to win a Nutella x Alessi breadboard – valued at $250. The promotion runs from 1 September to 26 October.
To enter, shoppers just need to head in store, purchase a specially marked jar, keep their receipt and scan the QR code on the pack, then visit the Nutella website for a chance to win.
Also, as part of the promotion, the Nutella Bread Bar will pop up at Westfield Miranda on 20-21 September, located at the Centre Court on Level 1.
Consumers can get their hands on one of Nutella’s limited-edition jars, at their nearest Coles, Woolworths or local supermarket.
