Nestle hopes that a small change to the packaging of its baking chocolate favourites will make a big difference, as its Bakers Choice range set to hit the shelves will now come in downsized flexible packs.
Consumers need not be concerned, however, as Joyce Tan, head of marketing at Nestle Confectionery, assures that the smaller packs would still hold exactly the same amount of the made-for-baking chocolate as before.
“We want to reduce our use of virgin plastics, which meant challenging our existing packaging design, and looking at every aspect of it to cut out any plastic we could,” explained Tan.
“While plastic is terrific at ensuring safety and freshness, we need to be thoughtful about its use.”
The change will cut the amount of plastic used by around 1.68 tonnes each year, and Tan said that the “cosmetic” aspects of the packaging's design have been stripped back to use as little plastic as possible.
“Across the range, that’s enough plastic to cover more than 95 tennis courts every year,” said Tan.
“We’re committed to reducing our use of virgin plastic by a third by 2025 globally, so every change we make, no matter how small, is a step in the right direction.”
The new Nestle Bakers Choice packaging is now available in stores across Australia.
