Leggo's builds its sauce brand with design refresh

Leggo's has revealed an updated look for its jars of pasta sauces and bakes, with information about its Health Star Rating.

Creative agency The Key Branding designed the Leggo's Pasta Sauces & Bakes design, and the labels were printed by Abaris.

The new look is a modern interpretation of the brand's 130-year-old Australian-Italian heritage, according to The Key Branding creative director Matt Walker.

“A clearly defined brand architecture makes the product stand out on-shelf, and it's now easier for consumers to navigate and make informed choices," he says.

Leggo's popular Bolognese remains the best seller in the category, with modern additions such as red wine, mushroom and bacon.

The sauces and bakes are made in Echuca, Victoria.