Regenerative chocolate company Loving Earth has introduced new flavours to its Easter range and brought back familiar favourites, all presented in vibrant, home compostable packaging.
Designed by Leah Procko at Soul Studio, the packaging for the Loving Earth Raspberry Dream, as well as the new Magic Minis and new Tropical Crème range, was printed by Colna Print & Pak on 97 per cent post-consumer recycled fibre board using vegetable inks.
The Loving Earth Easter egg range includes:
- Raspberry Dream, which contains two eggs made with raspberry filling, and covered in creamy Loving Earth cashew mylk.
- Boobook, which contains ten gold foil wrapped, caramel-filled, chocolate-coated eggs in a gift box, created in support of the Great Forest National Park campaign to raise awareness of the critically endangered species and forests of the Central Highlands of Victoria
- New Tropical Creme, a fruity passionfruit and pineapple creme-filled egg duo in Loving Earth cashew mylk chocolate coating.
- New Magic Minis, which hold thirteen solid Loving Earth cashew mylk eggs and contain a pack designed with colours and playful artwork that, according to the company, is “a lot of fun”.
Creative director Martha Butler says the company is proud that the packaging is home compostable and that the only “other” material used (aside from the recycled board) is the eye-catching foil on the Boobook eggs.
“It was important for us to have a cut-out on front of pack, to give consumers a sneak peak of the foiled eggs inside,” she said.
“We love Easter, it’s the undisputed boss of chocolate holidays. We really enjoy bringing the fun and frivolity of Easter together with our trademark ethical cacao and plant-based credentials.
"It’s good to know you can have the party and the ethics all in one delicious bundle,” added Butler.