Leading ready meals company Beak & Sons has released its slow cooked range, with refreshed packaging that plays to its history as a master butcher.
Beak & Johnston senior brand manager John Stathis said, “We will first introduce our customers to our new branding with our slow cooked range roll out this month. These updates reflect our master butcher credentials as a brand built on three generations of butchery.
“Our vibrant colour palette and playful illustrations effectively distinguish the different flavour profiles in the range. This is accompanied by mouth-watering food photography and recipe ideas for the perfect slow-cooked meal occasion".
The new range wouldn’t have been possible without a recent investment in the latest technology – an Armor Inox Thermix Sous Vide machine – the first and only one of its kind in the Southern Hemisphere.
“Beak & Johnston continues to invest in the best available technology; this ensures we can efficiently deliver consistent quality across the business. The sous vide cooking process is a game-changer.”
Growing its slow cooked category was a natural progression for Beak & Sons. The range took a year to develop,” Stathis said.
The Beak & Sons slow cooked range includes:
- Tender & Smoked Juicy Beef Brisket (RRP$22.99)
- Spicy & Crispy Buffalo RSPCA Approved Chicken Wings (RRP$13.99)
- Tender & Rich Massaman Lamb Shanks (RRP$24.99)
- Tender & Rich Tandoori Lamb Shoulder (RRP$14.99)
The new slow-cooked range will be rolled out nationally, from this month, in their new-look creative
“Our new package designs have been specifically tailored to convey the Beak & Sons branding position of fun and playful, focusing on fresh and tasty,” Stathis said.
The new Beak & Sons creative helps consumers easily identify the range through enticing food photography, easy-to-read information and serving panels, and dedicated flavour colour pallets, he added.
The new Beak & Sons tender, and juicy slow-cooked range will hit stores nationally from this month. Products are available in selected IGA and Foodland stores nationally.