Arkadia Beverages, a prominent Australian family-owned cafe beverage brand, is set to introduce a bold new packaging redesign for its foodservice products, catering to over 15,000 cafe and restaurant owners across Australia.
The revamped packaging is set to roll out from mid-June 2024.
The redesign initiative, a collaboration between Arkadia and Melbourne-based packaging design agency Brand Society, aims to infuse visual identity into the cafe industry landscape, while maintaining the integrity of Arkadia’s signature beverage recipes. Cafe patrons can expect the same delicious taste in every cup, with no alternatives to any Arkadia recipe.
Nina Kelly, representing Brand Society, expressed, “Our strategy was to develop a contemporary, bold, and distinctive visual identity for the brand that celebrates the memorable moments Arkadia’s beverage products bring to drinkers, whilst paying homage to the brand's history, heritage, and legacy. The result is a sophisticated and premium packaging design that is truly display-worthy in any cafe environment.”
This strategic redesign underscores Arkadia's commitment to the foodservice industry, where ambience and presentation play crucial roles in customer satisfaction.
Ramona Culda, marketing manager at Arkadia, said, “We are dedicated to supporting the foodservice industry by providing an aesthetically pleasing package that compliments the café experience. Our foodservice industry customers can now savour the same, unchanged blend of Arkadia beverages while enjoying a new-look package.”
Arkadia Beverages, founded in St Kilda in 1997, continues to uphold its tradition of crafting premium beverages for retail and wholesale consumers. Renowned for its high-quality chai blends, drinking chocolates, syrups, frappes, and smoothies, Arkadia remains committed to enhancing the café beverage experience with products designed to delight the senses and create lasting memories, all hand-crafted in Australia.
