AUSPACK has launched MATCHMAKE, a new service for the 2017 show that will optimise visitors’ time and enable them to get the most out of the show.
MATCHMAKE gives visitors personalised content based on their interests when they register. It allows them to “favourite” exhibitors and pre-arrange meetings before the show. This way, attendees will already have a set meeting time with exhibitors, so they confidently know they can discuss their needs when it suits them during the show. For those who have limited time to spend at AUSPACK or to plan meetings, this service will be invaluable.
Cristina Neagu, event executive with Exhibitions and Trade Fairs (ETF), the organisers of AUSPACK, said, “We’re really excited about MATCHMAKE because we know the value it will give to visitors, but also to exhibitors, who will have potential leads already lined up before AUSPACK even starts next month.”
She said new technology was a feature across AUSPACK 2017.
“AUSPACK 2017 features an enormous amount of technology – the most of any show to date. This includes the customer service robot AMY and on-site augmented reality experiences; MATCHMAKE is certainly adding to the breadth of technology that will enhance attendees’ experiences.”
How does MATCHMAKE work?
Users can begin in three simple steps:
Step 1: Register for AUSPACK.
Step 2: An email from registration supplier LUP will give access to MATCHMAKE.
Step 3: Users log in to their profile to access customised information and set up meetings.
Neagu said, “MATCHMAKE is also available through the official AUSPACK 2017 Show app – just remember to log in after downloading.
“In the portal, attendees also have access to listings of exhibitors, products, brands and by vertical market. On top of the automatic suggestions, they can select an exhibitor as a ‘favourite’, as well as set up meetings.
“This makes it perfect for time-poor visitors, but it will also ensure that those who want to explore the show at their leisure see the latest technologies in their industry and talk one-on-one to exhibitors who offer the best solutions.”
