Brands that boldly champion inclusivity have a strong advantage over their competitors, Boxer & Co managing director Gwen Blake says.

HP's Conrad Mendoza explains how personalisation and limited edition packaging are changing the game for brand owners.

International design agency Cowan has today relaunched its Australian agency as a result of growing client demand in the Australasian market for regional-based brand designs.

BrandOpus has partnered with Australian dessert specialist Sara Lee to redesign its classic range of frozen sweets.

Design agency Percept worked with a Sydney-based artisan food brand to build its business through stronger branding.

Sustainable packaging company BioPak has teamed up with Open Canvas to launch a series of coffee cup designs by artists who have faced homelessness or other adversity.

Design agency Denomination was commissioned by a vodka and gin distillery to revamp its look and draw on its Canberra roots.

Pernod Ricard has released a collectable limited edition bottle of Absolut Vodka designed especially for travel selfies.

Sugar-free beverage company Nexba asked design agency Jack to help it launch a new brand identity and packaging for its drinks range.

Independent branding agency BrandOpus is relaunching its Australian operations with the appointment of Nikki Moeschinger as managing director.

Sparkling water brand SodaStream has rolled out a series of limited edition bottles in celebration of Pride Month.

A champagne company has partnered with a space design agency to offer consumers a zero gravity drinking experience.

Sydney-based design agency Denomination has expanded into the US with a new office and new business director.

Bottles using direct print technology have been produced to celebrate the soccer World Cup.

Design agency Squad Ink brought an Italian spirits brand to life by championing seasonal produce on bottle labels.

Today’s successful and disruptive brands have almost all used co-creation to tackle complex challenges, and the same innovation principles can apply to packaging design, writes Amber Bonney.