Packaging design agency WeAreDepot has redesigned the packaging for menstrual wellness brand Syha, introducing a new visual identity centred on the moon and natural landscapes.
According to Angela Spindler, founder and creative director at WeAreDepot, the previous packaging “wasn't connecting”, describing it as “overly industrial, lacked warmth, and felt far removed from the women it was designed for”.
The redesign places the moon at the centre of the brand identity, reflecting cycles and renewal. Moon phases appear across the packaging, creating a consistent visual element across the product range.
The design also incorporates a colour palette inspired by Western Australia’s landscape, along with tactile finishes including blind embossing and a matte surface.
On its website, WeAreDepot says the refreshed branding was developed to align with Syha’s focus on natural menstrual wellness and to create a tone of voice that is “warm and friendly”.
The agency says the moon motif was selected because it “has long been associated with the cycles of women’s lives”, adding that its phases are integrated across the packaging to reflect natural rhythms and cycles of change.
The redesign later received a Silver A’Design Award.
Linda Lulich, director at Syha, says the company sought a new design approach after its initial packaging did not succeed.
“As a start-up business, finding the right designer was crucial, especially after our first design failed,” she says.
“Their talent and insight were instrumental in creating packaging that perfectly captures our brand's identity.”
