A limited edition Wet Hop beer printed with variable images of 'video store employees' with different names has been launched under the brand of Moo Brew.
In line with the theme of 'rare and irregular', the cans are labelled with images of video store employees with the claim: “A super rare beer for super rare people”.
Coming out of the brewery at The Museum of Old and New Art in Tasmania, it is crafted from 70kg of handpicked fresh hops.
Moo Brew has produced only 70 kegs of its new Wet Hop beer, making it a rare brew which is only available at a few venues.
Rather than being made with dried hops and packed in the normal way, Moo Brew Wet Hop has been turned from fresh hops into beer within 24 to 48 hours of harvest.
