Palmolive has expanded its Palmolive Naturals haircare range in the Philippines by introducing the Cool & Fresh variant, with new packaging designed by Tweak, a Sydney-based creative studio.
Shane King, the design director at Tweak, says the team focused on showcasing peppermint, the key ingredient, and its cooling properties through the new packaging design.
Tweak production director Paul Rumens says Palmolive introduced the Cool & Fresh variant to build on the success of its initial haircare range in the Philippines.
“The company aimed to cement its leadership in the shampoo category and strengthen the Palmolive portfolio with products that deliver benefits aligned with consumer needs,” Rumens said. “Our task was to optimise the ‘naturals’ leaf design, using appealing colours and imagery to convey the fresh hair feeling the product provides.”
The production process was overseen by Paul Rumens and took place in Thailand, where Fuji-Seal Thailand printed the bottle sleeves and Novel handled the sachet printing.
The Cool & Fresh variant is now available in the Philippines.
