Design agency Tweak has developed packaging designs for new product launches from Nerada Tea and AYAM, centred on Australian heritage for one range and Japanese-inspired branding for the other.
For Nerada Tea's new collectable Australian Animals Series, Tweak created packaging graphics that draw on Australian flavours and heritage, placing native flora and fauna at the centre of the design.
Each tea variety features a native Australian animal matched to its flavour and colour, set against layered gum tree silhouettes and dappled light. The packs are designed to appeal to both local consumers and tourists, with the range also intended for gift-giving.
For Ayam's new Japanese Sauces range, Tweak developed label graphics that combine Japanese-inspired design elements with the existing Ayam brand identity.
The range features a pattern with gold foiling, colour-coded variants for easier navigation and a combination of Japanese script and English typography. Usage instructions are incorporated into a gold band, while the neck label combines the Ayam brand with Japanese design cues.
