Family-owned Clare Valley winery Taylors has introduced a new design for its Taylor Made wine range, each bottle has a geometric version of the iconic Taylors seahorse on the bottle’s neck.
The updated labels are now available on the Pinot Noir 2023, Malbec 2022, Shiraz 2022, and BDX Blend 2022, with the rest of the range set to follow next year. The new design features a sleek black, white, and copper colour palette with minimalist artwork.
Mitchell Taylor, managing director and third-generation winemaker at Taylors, said, "The Taylor Made range is a much-loved collection of wines here at Taylors and we are thrilled to launch a fresh look for it."
This redesign was a collaborative effort led by Taylors’ in-house team with creative input from a freelance designer. CCL Labels managed the printing, using bright white felt stock with embossed patterns, copper foil highlights, and high-build details on the Taylor Made logo.
The Taylor Made wines are available for purchase at select fine wine retailers, Taylors Clare Valley cellar door, and online, with an RRP of $25.
