Campos Coffee collaborated with design studio Squad to refresh its packaging, placing emphasis on its iconic green colour and cafe heritage.
Creative directors Matthew and Terry Squadrito led the project, with designers Julie Joanny and Amy Ezaki, and illustrator Jamie Browne contributing to the aesthetic. The redesign focuses on enhancing Campos' visibility on shelves through colour-blocking and artisanal touches like grainy textures and metallic accents.
"The coffee category has been flooded with new-to-market independent coffee brands," says Terry Squadrito. "For Campos to rise above the pack, it became more important than ever for quality, prestige, and authenticity cues to be strengthened on their packaging. We balanced an artisanal and modern aesthetic to create relevance amongst a broad range of consumers without diminishing Campos's essential heart and soul character."
The packaging was produced using gravure printing for the bags and litho printing for capsule boxes, with both finishes incorporating matte and gloss varnishes for added texture.
The updated packaging, distributed in July 2024, was produced by Snell Flexibles, with labels supplied by Ultra Labels. The redesign highlights Campos' reputation for quality and strengthens its connection to both supermarket customers and café-goers.
The collaboration sought to reinforce Campos' identity in a crowded market, balancing a modern aesthetic with the brand's origins. The refreshed packaging features youthful illustrations, a new tagline, “There’s coffee, then there’s Campos,” and a brand seal, all aimed at appealing to a broad consumer base.
