Remedy’s wellness shots refresh puts pack in focus

Remedy Drinks has revamped the packaging of its wellness shots range, introducing a bolder visual identity and switching to flint glass to improve product visibility as competition intensifies in the functional beverage category.

The refreshed Remedy Shots range features three varieties – Immune Plus, Defence Daily and Energy – with updated packaging designed to make functional benefits easier for consumers to identify and products more distinctive on shelf.

For Remedy, the packaging update is focused on improving shelf impact, while making product selection simpler for shoppers navigating an increasingly crowded category.

Kerrie Wade, global chief marketing officer at Remedy Drinks, said changing consumer expectations and the growing popularity of functional beverages prompted the redesign.

“The aim was to create a more contemporary and distinctive identity that most importantly for a shopper driven by functional needs, communicates the purpose of each product more effectively,” Wade tells PKN.

Shelf visibility was another key consideration, particularly as more brands enter the functional beverage market.

“We wanted to ensure consumers could quickly recognise the benefits of each Remedy Shot, Immune Plus, Energy, and Defence Daily and identify the product most relevant to their needs,” she added.

“The brighter, more distinctive design also reflects the preferences of younger audiences who are caring increasingly for their health and wellness and are influenced by visual identity and clear product benefits.”

A significant packaging change accompanying the refresh is the move to flint glass, allowing consumers to see the product inside the bottle.

According to Wade, consumer research found that 45 per cent of shoppers identified being able to clearly see the product in the bottle as one of their top packaging features.

The decision reflects the importance of visual product cues in influencing purchasing decisions, particularly in a category where taste, ingredients and functional benefits all contribute to consumer appeal.

“Taste expectations play a key role in the decision-making when choosing a shot, so we wanted to ensure consumers could see the liquid to cue the taste and flavour,” Wade explained.

“The change to flint glass was the only adjustment to the packaging materials, with all other materials remaining consistent and the overall packaging footprint unchanged.”

The packaging strategy supports Remedy's focus on communicating three key product attributes – taste, functional benefits and no sugar.

While each variety has a distinct functional proposition, the refreshed design brings the range together under a more contemporary identity.

Immune Plus combines vitamin C, ginger, turmeric, lemon and orange, while Defence Daily features vitamins D and C, elderberry, acai berry and apple cider vinegar. Energy delivers 60mg of caffeine from green coffee bean, alongside ginseng.

All three products are naturally sugar free and made with natural ingredients.

Wade said the refresh reflects the company's ambition to make functional wellness more accessible and relevant to modern consumers.

“As demand grows for beverages that deliver specific benefits, we're focused on making it easier for shoppers to understand what Remedy Shots offer and how they fit into their on-the-go lifestyles,” she concluded.

The refreshed Remedy Shots range is available nationally through leading supermarkets, convenience stores and independent retailers.