Bonson Packaging's RePlay Returnables system claimed its third gold medal of the 2026 PIDA Awards, winning the Marketing Design category for demonstrating how packaging itself can become a customer engagement platform.
Rather than relying solely on visual appeal, the reusable container system integrates digital functionality into the customer experience. Consumers link containers to their account through Tap to RePlay technology, encouraging return and reuse while reinforcing participation in the circular packaging system. The judges recognised packaging that extends beyond branding to influence purchasing behaviour and customer interaction.
Costa Group, Result Group and The Packaging Hippie received silver for Ecomark Natural Branding, while Pure Australia took bronze for G'day Honey Anti Dust Spray Propolis & Kakadu Plum.
The award underlines the growing role packaging plays not only in attracting consumers on shelf, but also in building ongoing engagement throughout the product lifecycle. All winners are eligible for entry into the 2027 WorldStar Packaging Awards.
