• Woolworths' sustainable and reusable eCom Tote, and the closed-loop system developed in partnership with Viscount Reuse, has won the 2025 PIDA Gold award for Outside of the Box Design.
    Woolworths' sustainable and reusable eCom Tote, and the closed-loop system developed in partnership with Viscount Reuse, has won the 2025 PIDA Gold award for Outside of the Box Design.
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The 2025 Outside of the Box category has been established for miscellaneous packs and materials that are not included in any other category.

And the winners are...

The Bronze award went to Advantage 9um Pallet Wrap by Bunzl Australia and New Zealand; while the Silver award went to Veeco rFlex Recycled Plastic Pallets by Veeco Pallets and Close the Loop.

And, taking home the Gold award, was Reusable eCom Tote by Woolworths Reuse Co. and Viscount Reuse.

About the Gold winner:

Woolworths' eCom Tote is a sustainable, reusable tote designed to promote circular economy principles. It is now locally manufactured in Australia using approximately 90 per cent recycled material, primarily sourced from end-of-life Woolworths totes.

This closed-loop system minimises waste, reduces reliance on virgin plastic, and maximises resource conservation.

Woolworths have 400k+ totes that have been used 167+ million times to deliver 1.7 billion items in over 40 million orders to 2.59 million customers over a 12-month period.

Of the ~150k new totes now manufactured in Australia, it is estimated that 270 tonnes of virgin material have so far been saved. As the old totes reach their end of life, they are collected, shredded and reproduced back into new totes.

The tote boasts a stronger and more durable construction compared to its predecessor, ensuring a longer lifespan and reducing waste from breakages. The new design is also 300g lighter than the previous model, improving handling and reducing transport related emissions.

The tote is equipped with RFID tags, enabling efficient tracking and management throughout the supply chain.

The eCom Tote represents an innovative and sustainable packaging solution that is reusable across Woolworths' eCommerce operations, including in-store picking, packing, click-and-collect, and home delivery.

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