MCC Label has produced digitally printed labels and four-pack can wraps for Mezzello Spritz, a canned ready-to-drink range launched by Luxe Liquor founder Michelle Lush.
The range includes three flavours: Sorrento Lemon, Valencia Mandarin and Sicilian Blood Orange, with each label featuring illustrations inspired by the fruit’s region of origin.
The labels were printed digitally on Silvervac and feature Gloss High Build and Soft Touch Matt Laminate embellishments. The can wraps use Gloss High Build.
MCC Melbourne also produced the four-pack can wrap cartons, providing labels and secondary packaging for the range.
The design was developed by Creative Platform, with the brief focused on balancing a playful design with a premium look.
Amy Todd, account manager at MCC Label, said the project involved consolidating label and carton production through MCC.
“Michelle had a clear vision, a premium product that would stand out on shelf, and together we brought that to life through vibrant label design and full-scale can wraps that capture the essence of each location: Sorrento, Valencia, and Sicily,” Todd said.
Mezzello Spritz launched with the three Mediterranean-inspired flavours.
