Mars has taken one of its biggest brands into new packaging territory with the launch of the M&M’s Block chocolate range.
The new pack format will see M&M’s in six chocolate block varieties – milk, almond, hazelnut, crispy, crispy mint, and strawberry.
Mars Chocolate Australia GM Andrew Loader said the new launch would offer something new in the chocolate block segment.
“We believe M&M’S Blocks will soon become one of Australia’s favourite block chocolates,” he said.
The launch will include a national integrated campaign featuring TV, digital, social and outdoor advertising, as well as a range of in-store activations.
