Design agency Jam & Co was asked by Sydney-based organic health beverages company Kombucha Zest to help create a lively packaging look.
Located in West Gosford, the drinks company wanted its bottles to convey 'zest for life' across a range of different flavours.
The new brand mark has a changed hierarchy to emphasise zest, according to Jan & Co, and the label design conveys an energetic, adventurous personality.
The vibrant colouring and new flavour names were created for a young, sexy target market that's health conscious, social, and vibrant.
