Specially introduced for the 2021 season, Heinz is helping fans make a mark with their footy snacks this season with the creation of limited-edition tomato ketchup bottles that celebrate all 18 AFL clubs.
The bottles with club-themed labels, which are printed by Labelmakers, will be available from 7 April at Coles stores nationally. However, fans will need to be quick off the mark as these bottles will be available for a limited time only.
The label designs will inspire nostalgia in fans with the addition of iconic 90’s club mascots – from Tiger “Stripes” Dyer from the Richmond Tigers, to “Slammin” Sam Tomcat from the Geelong Cats, and Rick “The Rock” Eagle from the West Coast Eagles.
The single limited-edition AFL club Heinz tomato ketchup bottles are a Coles in-store exclusive, available nationally from 7 April for $3.20 RRP, while stocks last.
“We’re giving consumers the opportunity to collect their team’s limited-edition Heinz tomato ketchup from Coles,” says Shane Kent, chief marketing executive officer, Heinz Australia.
“We’re excited to give Australians a fun way to show support for their favourite team, and we’re proud to have created iconic bottles that help celebrate this.”
Exclusive merchandise bundles for all 18 teams will also be available via the Heinz To Home e-store, including:
- Drop Punt bundle, which includes a Heinz AFL team ketchup bottle and a team scarf; and
- Specky Bundle, which includes a Heinz AFL team ketchup bottle, a team beanie and team socks.
Pricing ranges between $25 to $28 a bundle, excluding delivery fees.
