Artesian bottled water brand Fiji Water has changed its label for the first time in 10 years.Artesian bottled water brand Fiji Water has changed its label for the first time in 10 years.
Its 330ml, 500ml and 1L bottles will feature a new front label and two new back labels which reflect one aspect of the brand’s 'journey from cloud to bottle'.
The square shape, blue bottle cap, soft taste, and unique mineral profile will remain the same.
The company hopes the “vivid blue and pop of the signature pink hibiscus flower” will enhance the brand's status.
It said the colour was chosen to mimic the pristine waters of Viti Levu in the Fiji Islands, and the rainfall that fills every bottle.
"The deepening shades of cobalt and sapphire represent the raindrop’s journey from cloud to volcanic rock, where it ends in an ancient artesian aquifer," Fiji Water stated.
"The signature pink hibiscus flower is greatly amplified, reflecting Fiji Water’s youthful spirit and capturing the essence of 'untouched' for premium bottled water consumers."
The new label was launched in the US in January 2015 and will reach Australian store shelves this month.
