Rio 2016 Olympic Games Australia team sponsor Cadbury has launched two new flavours in special edition packaging.
Its patriotic new Lamington-flavoured block is available through Woolworths, and the Cadbury Apple Crumble bar can be found in Coles from next month.
Lauren Fildes, head of strategic partnerships and events at Cadbury's parent company, Mondelez International, told AdNews the humble apple crumble mirrored Australian national colours of green and gold.
The trusty Lamington block represents another Aussie flavour which features milk chocolate with raspberry jam and vanilla cake-flavoured pieces and coconut.
The confectionery giant has bolstered its sponsorship of major events in recent years, zoning in on 'entertainment', 'movies' and 'families' as its core demographic.
Last year, Channel Nine secured Cadbury as a sponsor for The Voice, and the confectionery company is also a major partner of the 2016 Australian Paralympic Team.
