Burgopak has designed a dual-slide packaging format for fintech company Emerge’s bank card, working alongside plastic card manufacturer Placard.
The pack uses a belt-driven opening mechanism to reveal the card and is intended to replace conventional credit card mailers, which typically consist of a card affixed to a folded letter inside a standard envelope.
According to the company, the packaging was designed to address what it describes as “unboxing apathy” associated with traditional bank card delivery.
Trevor Buchanan, co-founder at Burgopak Asia-Pacific, said, “Emerge’s packaging was designed to solve the issue of ‘unboxing apathy’. Ttraditional credit card mailers can be boring - often a card glued to a Z-folded letter, in a plain envelope. This packaging is the opposite. It helps Emerge make a great impression in that first moment when the customer meets the brand physically.”
Placard managed the manufacture of the pack, which requires tight tolerances to ensure the sliding mechanism functions correctly.
Tess Barone, GM sales and marketing at Placard, said, “The manufacturing of a pack like this, with a belt-driven opening mechanism, requires tolerances of less than half a millimetre to ensure that the opening and closing action is smooth. This is what Burgopak specialises in and why we partner with them. They precision manufacture their packs so that the opening mechanism works perfectly, every time.”
The packaging is produced from 300gsm artboard and printed with holographic foil and spot UV.
Sasha Fowler, creative director at Emerge, who led the creative direction and concept development for the pack, said the packaging was intended to reflect the company’s brand.
“From the get-go, we wanted the bank card’s packaging to be an extension of Emerge’s brand. The goal was to elevate what’s typically a routine experience into something worth remembering,” Fowler said.
The Emerge bank card is now available in New Zealand.
