Close×

Kellogg’s has created a new breakfast blend, combining cereal with granola, in its new Just Right Fusion range. It worked with design studio Jam & Co for a “best of both worlds” pack design.

Jam & Co had a design brief to create a pack “that would disrupt the category while also allowing Just Right original to sit alongside this new sku”.

The final design incorporated the Just Right colour palette to “instantly connect with the current consumer” while showing the new food format, combined with a mix of typography to help differentiate from the original Just Right range.

“The loyal Just Right consumer needed to be taken on a journey and new consumers were required to buy into this new offering,” Jam & Co CEO and founder Jennifer Segail said.

“The use of appetising photography with natural, rustic styling, and the ‘Fusion’ lock up were the keys to the success of the pack.”

The packs also feature a standard print finish (aqueous varnish finish), and were printed by Graphic Packaging International Europe. 

The new Kellogg’s Just Right Fusion range has two varieties –  Cranberry & Apple Fusion, and the Almond & Cashew Fusion – and is now available in Coles stores from RRP $6.00, as well as in Woolworths from October 19.

Food & Drink Business

Entries are now open for the annual Melbourne Royal Australian Food Awards. Open to commercial food producers of all sizes, it is one of the largest programs of its kind. 

Victorian brewery, Bodriggy Brewing Co, is the first brewery in the state to achieve carbon-neutral certification and only the second in Australia to do so. The independent Abbotsford-based brewery achieved certification under the federal government’s Climate Active program.

According to Rabobank data, Australian consumers are facing higher chocolate prices heading into Easter, with retail chocolate prices up 8.8 per cent on the previous year as global cocoa prices soar.