Woolworths had reformulated 150 SKUs of their bakery products to elevate the quality of their offering and turned to Boxer & Co to rework its packs to reflect this change.
According to the strategic packaging design agency, its final creative, unified design and the Woolworths Bakery heritage-inspired brandmark make for a cohesive look and feel to promote Woolworths Bakery as an in-store destination.
Delicious-looking editorial photography was incorporated to elevate the product, while crafted typefaces are used as a cue towards traditional bakeries.
The seal device also reflects the heritage and craftsmanship that goes into every product, as well as being an immediate signifier of unparalleled quality for consumers, according to Boxer & Co.
"Our new Bakery packaging design has made a big splash in market and signposted for customers the significant product improvements made to the range,” said Tamara Duschl, director – Brand & Activation at Woolworths.
“The new look has elevated our range perception and customers feel they're buying a truly indulgent and memorable treat experience. The quality and care that goes into each and every Woolworths Bakery product, in particular the hand-finished cakes, is now evident on pack."
The Baker’s stories are also added on the back of the pack to introduce the consumer to the real people creating these products, while recipes are also added on the side of the pack.
