Ball & Doggett celebrates iconic label material

Ball & Doggett has launched The Bright White Album, a limited-edition self-adhesive swatch inspired by one of the most influential pieces of album and packaging design ever created.

Created to celebrate more than a decade of Bright White Felt in Australia, The Bright White Album showcases the complete Bright White Felt family through four distinct constructions united by the same unmistakable felt finish.

“The White Album became iconic because simplicity became its signature. We wanted to explore whether a single label finish could do the same,” said Josh Gleeson, marketing executive at Ball & Doggett.

Exclusively distributed by Ball & Doggett for over 10 years, Bright White Felt has become one of the market's most recognised premium label materials, long favoured by wine, spirits and craft beverage brands for its distinctive tactile appeal and reliable performance.

“Bright White Felt has become one of the market's most recognised premium label materials,” said Chris Jackson, national manager – Self Adhesive at Ball & Doggett.

“The Bright White Album provided an opportunity to showcase the complete family in a format that celebrates both its legacy and versatility.”

Produced as a collector's piece, only 150 individually numbered pressings have been created.

Each swatch is individually numbered and presented in a sleeve inspired by the minimalist design language that influenced the project, transforming a product sample into a collector's piece for designers, brand owners and print professionals.

Due to the limited production run, allocation will take place via ballot.

The Bright White Album is available exclusively through Ball & Doggett. For further information and ballot entry details, click here.