Dessein led the best of Australia’s design agencies at this year’s international Pentawards in New York, receiving gold for its Claudio Biscotti packaging designs.
The Western Australian agency took top spot in the food category of pastry, biscuits, ice-cream, desserts, and sugar, with its lively, pastel design for the artisan biscuits, as well as bronze for food trends with Purabon’s protein balls packaging.
Aussie winners were also recognised among the beverage categories, with three Sydney-based agencies, Boxer & Co., Denomination, and Squad Ink, all receiving bronze in the ready-to-drink, wine, and limited edition categories, respectively.
However, it was Italian designers Auge Design who won the 2018 Diamond Best in Show award for the limited edition Mutti range of tomato-based ingredients, featuring a gold foil finish across its red and ivory surfaces, resonating throughout the entire product range.
This was the 12th edition of the awards exclusive to packaging design, receiving over 2000 entries from 62 countries for the worldwide competition.
Entries for the 2019 Pentawards open from February 25 – April 12, and will return to London for the first time since 2015.
The 2018 Pentawards Winners:
Diamond Winner – Best of Show
Mutti Limited Edition by Auge Design
Platinum Winner – Best of Beverages
GUOCUI WUDU by Shenzhen Lingyun Creative Packaging Design
Platinum Winner – Best of Food
Shirokuma no Okome by Frame inc.
Platinum Winner – Best of Body
Bloomdale Eyewear by Studio Kluif
Platinum Winner – Best of Luxury
Diptyque Hourglass 2.0 by SERVAIRE & Co
Platinum Winner – Best of Other Markets
Gatuna by The Bold Studio
NXT-GEN Winner – Best of Student Concepts
Panda Cigarette by Yu Chen - Hubei University of Technology
