Body care brand Baré was one of seven Australian companies recognised in a global competition celebrating on-pack creativity.
The 10th annual Pentawards saw Bare take home a silver for the packaging of its Bespoke Natural Extracts product, which was designed by Angela Spindler of Sydney agency Depot Creative.
Spindler was assisted by industrial designers Andrew Simpson and Charlie Payne, cardboard engineer/ designer Sarish Shashidhar, photographer Steven N Meyers, label printer Impresstik, and box printer Hannapak.
“The project was to create a unique range of bespoke botanical facial serums focused on adding emotional equity and preciousness, communicating the source-of-origin and delivering a premium positioning,” Spindler said.
“The packaging's visual language and form design represent nature and its inner workings in a transparent and vivid way.”
The Depot Creative team achieved this 'language' through a frosted glass bottle, a leaf-shaped dropper, and radiographic images.
The Bare bones
- The bottle is made of frosted glass with an injection-moulded plastic applicator.
- The neck label is self-adhesive printed CMYK, plus two spot colours, hot foil-stamped with an all-over satin varnish.
- The carton uses Heaven 42 for its high-white property, providing a pure background for the luminous images. Depth and detail have been achieved using stochastic screening. Hot foil stamping and a satin all-over varnish provide the final touches.
- To enhance the unpacking experience, the carton employs clever internal mechanics which allow the bottle to rise when the box is opened.
The company also won Gold in the A’Design Awards, and second place in the Dieline Awards this year.
