Tetra Pak is teaming up with global press manufacturer Koenig & Bauer to bring digital print to its food and beverage cartons.
The packager aims to make design and print simpler for its products, add flexibility, and enable product customisation and handling of multiple SKUs.
According to Charles Brand, executive vice president for product management and commercial operations at Tetra Pak, the deal is a first for the food and beverage carton industry.
“We are committed to helping our customers explore new avenues with a truly ‘smart’ package, supporting their need for product customisation, smaller batch sizes, greater traceability and the ability to interact with the consumer.
“Our investment in this digital printer demonstrates our commitment to support customers with future-proof technologies as the digital revolution transforms the way we all do business,” he said.
Christoph Müller, board member of Koenig & Bauer, says he is delighted that Tetra Pak has chosen to partner with the press giant.
“Collaboration between our companies is on an extremely constructive and trusting basis. I am sure that, together, we will significantly change the market for the benefit of Tetra Pak customers,” he said.
The new press will be installed at Tetra Pak’s plant in Denton, Texas, and field testing of the digital cartons will begin next year.
