Screen is giving its Truepress range of digital inkjet print systems new market-specific branding, which spells out the applications in three main categories, and will soon launch two new packaging presses.
Under the move, Truepress Label will indicate presses for self-adhesive and other labels, while Truepress Pac will apply to print systems for flexible packaging, paper and film – with two new presses to be launched imminently in this category – while Truepress Jet will signify mono and colour systems for commercial and publishing work.
“There are now a dozen variants of our Truepress devices, each with specific target market benefits,” says Screen GP Australia managing director Peter Scott. “We saw the need to more clearly to delineate the three main categories, and have refreshed the branding in order to do this, particularly as new devices roll in from R&D into market. Each category also has specific front-end software requirements, catered for by versions of Equios, and other third-party integrated software.”
The changes intend to clarify Screen’s development of products and solutions for each of the commercial/publishing, labels and packaging markets. The company plans to begin shipping presses bearing the new branding from March.
Screen says it has been working to better differentiate its development of products and solutions for individual fields, and to increase its ability to deliver new value to its customers.
Screen presses are distributed locally by Jet Technologies.
The Truepress range began in 2006 with the release of the Truepress Jet 520 series of document, transactional, book and direct marketing presses with Equios software, and has now expanded to include “offset-quality” full colour machines, high speed label presses, and the upcoming Pac520P and Pac830F flexible packaging presses for sustainable paper and plastics respectively.
