Chinese candy packager LVAI will expand its fleet of HP Indigo 20000 digital presses to eight, in what is the Asia-Pacific and Japan region’s largest deployment of the press model to date.
LVAI specialises in custom candy packaging. The company signed a memorandum of understanding (MoU) with HP alongside the order, with the aim of deepening collaboration through wider applications of the Indigo 20000 press.
“The new order from LVAI validates the value of HP Indigo 20000 digitally printed flexible packaging. The HP Indigo solution offers lower environmental impact by eliminating many steps of printing process and supply chain efficiency, while also opening new opportunities for business growth with mass customization for brand marketing campaigns,” said Alon Bar-Shany, general manager for HP Indigo at HP.
“HP Indigo looks forward to continued collaboration with the flexible packaging industry in China to transform existing business models.”
The new presses are scheduled to be delivered next year, and Guo Jianbo, CEO of LVAI Holdings, said the fleet will boost its personalised packaging capabilities. "Digital printing brings us not only the change of printing method but also a change in business philosophy,” said Jianbo. “This deeper partnership with HP Indigo is a big step forward for LVAI, as we are committed to becoming the world's leading food and beverage packaging and value-added service provider.
“In the future, LVAI will invest billions of yuan to build a food and beverage industry ecosystem in Shandong Province, aiming to provide brands with end-to-end solutions including product development, brand consulting and packaging design.”
HP Indigo is represented in Australia by Currie Group.
