Melbourne-based label specialist Sticky Labels has helped its FMCG customers keep up with major spikes in demand during the Covid-19 pandemic. This includes fellow Melburnian manufacturer of environmentally friendly home and personal care products Natures Organics, which has experienced a 70 per cent increase in demand during the pandemic.
Natures Organics has been in the Australian homecare market for more than 30 years with its brands such as Earth Choice, OC and Purity Sensitive.
Natures Organics managing director Ted Arlt said his company’s priority during the sudden growth in demand during the pandemic is to maintain the required production and supply levels that grocers, retailers and customers need.
“We’ve been successful in achieving that goal thanks to the efforts of the Natures Organics team, as well as our trusted partners including Sticky Labels and Jet Technologies,” he said.
Sticky Labels can deliver its FMCG customers high-quality labels faster using the Screen GP L350UV+ digital label press, which was installed by Jet Technologies in February 2017. The company said the L350UV+ is a reliable and flexible automated label production system, which has increased Sticky Label’s efficiency and productivity.
Sticky Labels managing director Justine McEwan said the L350UV+ has been a game changer for the company.
“The digital label press has really supported our focus on offering the best customer service and has allowed us to grow alongside our customers, like Natures Organics, who we’ve been working with for 13 years,” McEwan said.
“It has taken our business to a new level and made us more competitive against larger players in the industry.”
Sticky Labels said it has benefited from a range of efficiencies from the L350UV+, including being able to print more labels in less time, allowing them to pass on cost savings to customers. The company said the press gives it the agility it needs to quickly print labels, change labels, add promotions to labels, or quickly increase label order sizes.
Jet Technologies director Jack Malki said Jet Technologies has been proud to work with both Sticky Labels and Natures Organics for more than 15 years.
“We are also pleased that the L350UV+ digital press we installed at Sticky Labels has positioned them to quickly and efficiently meet the increased demand their FMCG customers have been experiencing throughout Covid-19,” Malki said.