Currie Group, the exclusive supplier of HP Indigo packaging, label and commercial print technology in Australia and New Zealand, has won the all Asia Pacific Japan HP Industrial Print Marketing Excellence Award.
The win celebrates the company’s ‘outstanding contributions to marketing innovation and its role in elevating the print industry across Australia and New Zealand’.
The accolade highlights Currie Group’s partnership with HP, which has successfully driven awareness and consideration of HP Industrial Print technology in the region.
In announcing the award HP said that through ‘strategic initiatives and collaborative efforts, Currie Group has set new benchmarks for impactful, integrated marketing in the print industry’.
Rob Mesaros, CEO of Currie Group, expressed his gratitude for the recognition. He said,"This award reflects our dedication to empowering businesses with transformative marketing strategies and solutions. Our partnership with HP has been a key driver in showcasing the immense potential of print technology, and this recognition inspires us to continue leading the way in delivering value to the industry."
Matt Tangey, marketing manager at Currie Group, reflected on the achievement, "This recognition from HP highlights the power of collaboration and shared vision. It represents our focus on engaging the market with meaningful initiatives that showcase how print technology can transform businesses. I’m proud to work alongside a team and partners who are committed to helping our customers succeed."
HP highlighted Currie Group’s ‘outstanding marketing leadership’ as the driving force behind this recognition. Arnon Goldman, general manager, Asia Pacific at HP commented, "Currie Group has set the standard for marketing excellence in the print industry, through strategic collaboration, innovation, and an unwavering commitment to driving awareness of HP Industrial Print technology. Its always-on media presence, dynamic industry partnerships, and impactful event activations, especially around drupa have elevated HP’s market presence, and also redefined engagement in the sector. Currie Group’s ability to blend creativity with strategy makes them a true leader in marketing innovation."
