Rufaro Mtuwa has been appointed as the general manager of insignia, an Australian supplier of coding and marking technologies, following its acquisition by Peacock Group.
Rufaro joined insignia in 2011 through the Winson Group graduate program and has since held various roles in Sales, Customer Experience, and Shared Services. Most recently, she led the team managing the company’s separation from Winson Group.
A supplier of product identification and traceability solutions, insignia now operates under Peacock Group, alongside Peacock Bros. and AMR Hewitts Print Packaging. The company supports more than 3,500 customers and employs over 115 staff.
In her new role, Rufaro aims to focus on business strategy, growth, and strengthening company culture. She said, "I’m excited to lead insignia during this transformative period. In this new role, I will focus on driving business strategy, fostering growth, and cultivating a strong company culture, while continuing to work closely with the executive and management teams across the Group."
Ryan McGrath, managing director of Peacock Group, praised Rufaro’s leadership, particularly during the company’s transition. He noted, "Ru’s leadership in managing the separation of insignia, alongside key transitions in Finance, IT, and People & Culture, has been exceptional. With her extensive experience, she is well prepared to take on the role of general manager."
Established over 55 years ago, insignia provides labelling, coding, and traceability solutions to businesses across Australia. As part of the Peacock Group, it continues to offer technologies that support Australian businesses in competing globally.
