Lion has launched a limited-edition XXXX GOLD can celebrating the Brisbane Lions’ third consecutive AFL premiership, with a production run of 100,000 commemorative cans for Queensland fans.
The custom-designed Brisbane Lions Three-Peat cans mark the AFL club’s third successive premiership victory and celebrate its nine-year partnership with XXXX.
The commemorative packaging forms part of a limited retail release, with the 100,000 cans available through selected independent liquor retailers and Liquorland stores in Queensland, as well as online, while stocks last.
The special-edition cans extend the XXXX GOLD brand’s association with Queensland sport, using packaging as a collectible keepsake to recognise the Lions’ premiership success.
Lion national field sales director Pat Donohue said the commemorative release was designed to celebrate the club’s achievement with supporters.
“Winning three premierships in a row is an extraordinary achievement, and we couldn’t be prouder of the Brisbane Lions and their incredible dominance,” Donohue said.
“This limited-edition can is our way of celebrating this historic three-peat together with the fans, sharing in a landmark moment for Queensland sport with a beer that’s truly Queensland.”
Brisbane Lions co-captain and three-time premiership player Josh Dunkley said the cans reflected the connection between the club and its supporters.
“Our fans have backed us each week and shown plenty of belief in the team, and there's nothing better than bringing another flag home for Queensland,” Dunkley said.
“This limited-edition ‘Three-peat’ XXXX GOLD can isn't just a beer, it’s a symbol of Queensland pride and the Lions’ unstoppable spirit.”
Lion partnership manager Damon Thompson said the release recognised the relationship between XXXX and the Lions, which has spanned nine years.
“Partnering with the Brisbane Lions for the past nine years has been an incredible journey, and seeing them secure a three-peat is something truly extraordinary,” Thompson said.
