Nestlé Professional has relaunched its Buondi coffee range in Australia with what it says is a more contemporary yet approachable brand aesthetic, to better reflect Australia’s increasingly sophisticated coffee culture.
The company told PKN the new design was created by Lionize, specifically for Australian coffee drinkers who regularly frequent pubs and clubs, and the refreshed Buondi positioning aims to elevate the coffee experience within these venues.
The coffee is packaged in flexible pouches, and a Nestlé Professional spokesperson told PKN the company is transitioning to a new laminate structure towards the end of the year but is unable to announce the supplier.
Nestlé Professional Oceania general manager Kristina Czepl said: “Buondi is founded on the belief that people deserve experiences and moments that are enriched by good coffee. Whether it’s a smooth cup of coffee after dinner at the pub, or a cuppa at the local club while catching up with friends, Buondi is crafted for now.
“Our ambition was to create a more urban and stylish aesthetic, which enhances our coffee offering and encourages customers to stay longer at venues, providing additional revenue opportunities for pubs and clubs.”
“Buondi drinkers lead a busy life. Between their work and family commitments, they want to make the most of their leisure time, which often includes out of home food and dining experiences,” Kristina Czepl said.
To celebrate the brand refresh Nestlé Professional and the Wallarah Bay Recreation Club in New South Wales’ Central Coast region, recently hosted the ‘Buondi Good Day Out Festival’.
Putting the spotlight on the Complex Soul blend from Buondi, complimentary cups of Buondi coffee and Complex Soul-infused chocolates by Nestlé Professional’s Corporate Development Chef, Elke Travers, were enjoyed by over 300 patrons. Live music, face painting and games for the kids added to the fun of the ‘Buondi Good Day Out Festival’.
