Metsä Board, represented in Australia by Ball & Doggett, has designed a light, but strong, easily recyclable packaging for the new Chopin Organic Rye Vodka range at its Excellence Centre in Aanekoski, Finland.
For Podlaska Wytwornia Wodek “Polmos”, the family-owned distillery that produces the Chopin Vodka brand, it was important that the packaging conveyed the brand ethos.
“When we were looking for inspiration for the packaging design of our organic product, we wanted the packaging to reflect its organic production process,” says Joanna Dolinczyk, marketing coordinator, Chopin Vodka.
“We had an extremely enthusiastic vision to create a truly organic and highly ecological packaging with three main goals – purity, whiteness and simplicity.”
The packaging is manufactured using a protective F-flute, with all layers made of lightweight MetsäBoard Natural WKL Bright white kraftliner.
The all-white litho-laminated packaging, manufactured by Prost-Key Packaging, has a light and robust structure based on locking flaps that require no glue.
No adhesive, combined with minimal coverage of low migration inks with water-based varnishing, created a package that is safe, stylish and easy to recycle.
The opening mechanism allows the packaging to be opened and closed several times with ease, while also locking the bottle into place. The curved double folds add strength and reveals the bottle when viewed from the side. And the whiteness of the design features the word ‘organic’ embossed on the sides and emphasises purity.
“The packaging communicates the brands promise to the consumer in its every part,” explains Iiro Numminen, structural packaging designer, Metsä Board.
“Easy recyclability was also a factor in the design concept as the importance of circular economy is paramount.”
The package was designed and tested at Metsä Board’s Excellence Centre, which utilises cutting-edge technology for R&D, packaging design, and paperboard and packaging performance.
Here, the ambition is to accelerate material and packaging innovation, while providing a collaboration platform for customers and technology partners globally.
Recently, PKN Packaging News invited Anne Uusitalo of Metsä Board, along with Brad Partington of Ball & Doggett, to speak on increasing the use of fibre-based packaging to help meet sustainability goals. To check out that chat, please click here.
