MCC Label Asia Pacific has produced a refreshed label design for BAIE Wines, using digital printing on Tintoretto Gesso with hot foil, deboss and high build gloss screen finishes.
The redesign uses a different colour for each varietal, with the BAIE mark in white at the centre of the label. Repeated BAIE typography is embossed into the label, while matching coloured capsules carry the varietal colours through to the bottle top.
MCC Label Asia Pacific shared details of the project, saying the refreshed labels bring "bold colour, clean branding and tactile detail" to the BAIE range.
The redesign was developed as BAIE Wines marked 20 years, with the wine brand seeking a label that reflected its current identity.
The labels were digitally printed on Tintoretto Gesso stock (Fedrigoni/Spicers) and finished with hot foil, deboss, and high-build gloss screen.
