Cold-pressed juice company Botanica freshened up its brand identity by establishing ‘thrive’ as a brand essence.
Its design agency was was then able to develop the name Botanica, which encapsulates the philosophy of ‘The Power of Plants’.
In order to articulate the medicinal value of Botanica cold-pressed juices, the team devised a Botanical element design system in which each juice has a different formula.
This system allowed the range of juices to be unified in design, but individually identifiable.
The company name and logo are complemented by a full set of ‘botanical elements’ and a pattern using 18th century botanical illustrations.
Botanica supplies to both Harris Farm Markets and Qantas.
