HRVST ST relaunches with colourful new brand

Australian juice brand, HRVST ST, has relaunched with a fresh new look, signalling a new era for the cold-pressed cafe juice company.

Two years after Brisbane beverage business Brewing Brands took over the company, HRVST ST is hitting fridge shelves with a colourful new lease on life.

The former monochrome label has been replaced with a vibrant splash of colour, reminding juice-loving cafe regulars and health-conscious consumers why they fell in love with HRVST ST in the first place.

“HRVST ST is what happens when fresh Australian produce meets innovative technology and good design. It’s still a vibe, and it’s still genuine cold-pressed juice,” Chris Seaton, CEO of HRVST ST.

“Unlike so many of the so-called functional beverages and health drinks that have come on the market since HRVST ST first launched in 2015, our juices are not about a health halo or wellness waffle, they are the real deal.

According to Seaton, while other brands claim "pressed" or "from fresh", HRVST ST always has and always will be genuinely cold pressed from start to finish using High-Pressure Processing (HPP) technology that seals in all the vitamins, minerals and antioxidants, with no need for preservatives or concentrate.

“It’s simply Australian produce, freshly harvested and cold pressed, with nothing artificial and nothing that kills the good stuff,” he added.

“It’s as much about happiness as wellness, that’s why the new HRVST ST branding, like the product, is colourful and uncomplicated.

“HRVST ST believes in the power of pure goodness and this new branding aims to lighten up a category that takes itself too seriously. We want to make your customers smile – HRVST ST is a treat that also happens to be good for you, it’s that simple.”

Six HRVST ST juices are currently being rolled out in cafes, health food stores and boutique retailers with the new branding – Zesty Orange, Cloudy Apple, Super Greens, Pear & Watermelon (Ruby Tuesday), Orange & Pineapple (Orange Sky) and Pineapple & Lemon (Endless Summer).

Seaton said the new look was just the start of HRVST ST’s next chapter.

“It feels like the right time to bring a new energy and life to the brand and as part of this evolution, we are taking HRVST ST in a fresh direction,” he explained.

“HRVST ST has always been more than a juice brand, it’s an iconic part of Australia’s café culture, and proudly homegrown using nothing but fresh Australian produce processed in the purest form.

“While cold-pressed juice will always be at its core, we are also excited about rolling out some new products that align with the HRVST ST ethos.”

SQUEEZ’d BY HRVST ST is the brand’s first ambient juice range, available in convenient 350mL and 2L bottles, in four flavours – Orange, Apple, Tropical and Apple Blackcurrant – all preservative free with no added sugar.

With an extended shelf-life and no refrigeration required, SQUEEZ’d BY HRVST ST offers an alternative juice option for cafes and hospitality venues.