Never Never Distilling Co is collaborating with ecoSPIRITS to eliminate 95 per cent of single glass use and packaging waste for its Oyster Shell Gin. The distillery says the gin is only the second Australian product to be featured in the fully reusable ecoTOTE format, the first being its signature Triple Juniper Gin.
“A gin like Oyster Shell Gin belongs in this circular packaging format,” said Never Never Distilling Co brand director Sean Baxter. “It was a gin born from finding flavour in waste products and being more mindful about our ingredient selection,” he said.
ecoSPIRITS is a circular economy technology company that has developed what it claims is the world’s first low carbon, low waste packaging technology for premium spirits and wine. The company says its patent-pending closed loop system nearly eliminates all packaging waste in the supply chain.
The spirit is transported and delivered to venues in ecoSPIRITS’ patent-pending ecoTOTE format, a fully reusable glass container, where it will be dispensed and re-bottled using ecoSPIRITS’ SmartPour technology. Once emptied, ecoTOTES will be returned to the ecoPLANT, where they are sanitised and refilled for reuse.
“This mindfulness now extends to how it is delivered to bars and restaurants across Australia,” Baxter said. “ecoSPIRITS’ technology delivers a 60-90 per cent reduction in the carbon emission footprint of premium spirits packaging and distribution, and up to 95 per cent less physical glass waste.”
Never Never is even going as far as recommending consuming the Oyster Shell Gin frozen from the oyster shell itself.
“Everyone’s heard of a Shoey, well now we’re bringing out the Shelly. We take ice cold frozen Oyster Shell Gin and pour it into the empty, freshly consumed oyster shell. You then down it in one,” Baxter said.
“It’s a great way to add theatre to a simple serve of a dozen fresh oysters in any restaurant or bar across the country and create a truly memorable experience for your guests,” said Baxter.
