Vok Beverages’ El Toro Tequila brand has released a limited-edition range of cocktail kits, El Toro Pocket Cocktails, designed for convenience and ready-to-serve drinks.
The range combines El Toro Blanco Tequila with mixers to create cocktails without bartending skills. The launch includes two SKUs: The Emergency Margarita, with Cawsey’s Margarita Mix, and the Pocket Paloma, with Bickford’s Grapefruit Cordial.
The packaging was designed by Vok’s internal design studio, ARC Creative, and the canisters are manufactured by Accent Packaging. The containers are made from moulded fibre carton with metal top and bottom caps.
Michael Newbold, Vok Beverages senior brand manager, said, “There’s always excitement around gifting season. Usually, it’s a standard bottle of spirits bundled in a festive box next to a cheap cocktail shaker. We wanted to do something that stood out, something fun, cheeky, and that actually solves a problem: what do you buy a coworker you’ve only spoken to twice for a $15 Kris Kringle?”
El Toro Pocket Cocktails are available exclusively through Dan Murphy’s stores nationwide and select BWS outlets. RRP: $15 each or two for $25 (700mL equivalent).
