Coopers Brewery is releasing its Original Pale Ale product in a can format next month.
Coopers sales and marketing director Cam Pearce said there had been increasing demand for a convenient can option for the brewery’s flagship product.
“Consumer demand for beer in cans has accelerated over the past few years as we see cans appealing to a wider audience,” he said.
“It suits those occasions drinkers are looking for the versatility and convenience a can format offers.”
Pearce said Coopers Original Pale Ale is currently market leader of the total pale ale market in Australia with 32.5% share.
Coopers had been encouraged to offer the new can format for Pale Ale on the back of the recent launch of Session Ale in both bottles and cans, and the strong uptake of the can offering in the product mix.
As a result of the Original Pale Ale’s release in cans, the Dr Tim’s brand will be retired from the Coopers portfolio, he said.
The new 375ml cans are the same price as 375ml bottles, although may vary at retail with promotional activity.
