Coca-Cola and Coles are bringing back their Golden Can promotion, using specially marked multipacks, hidden prize-bearing cans and an on-pack QR code to connect packaging with shopper participation and loyalty rewards.
Packaging is central to the returning campaign, with 300 Golden Cans hidden inside specially marked 30-packs of Coca-Cola Classic, Coca-Cola Zero Sugar or Diet Coke sold through Coles stores and online nationwide.
Packaging suppliers are Orora (cans) and Graphic Packaging International Australia and Visy (multipacks).
Launched on 30 September, the promotion gives shoppers who find a Golden Can access to 200,000 Flybuys points, equivalent to approximately $1000 off their shopping, redeemable via an on-pack QR code.
The activation gives the outer pack and individual can distinct promotional roles. The specially marked multipack alerts shoppers to the promotion, while the Golden Can (supplied by Orora) inside reveals the prize and carries the QR code for redemption.
Tobias Hoogewerff, vice president – At Home, Coca-Cola Europacific Partners (CCEP) Australia, said the promotion responds to consumer demand for value, alongside the role of experience, engagement and loyalty in purchasing decisions.
“Golden Can brings all those elements together, showing how strong partnerships and innovative activations can make everyday shopping more rewarding for Australians,” Hoogewerff said.
The promotion will be supported by in-store activation, digital media, social content and retail point-of-sale materials.
