Coca-Cola is rolling out limited-edition 10-pack cans featuring CommBank Socceroos players as part of a new partnership with Football Australia, with Orora supplying the cans and Graphic Packaging International Australia (GPIA) producing the outer case wraps.
Launching in store and online from 10 June 2026 exclusively at Coles, the Coca-Cola Classic and Coca-Cola Zero packs feature four players: Nestory Irankunda, Mathew Ryan, Jordy Bos and Cameron Burgess, across the packaging. The promotion includes a consumer competition, with entries via the Coles website offering instant-win prizes and major rewards including VIP matchday experiences, signed merchandise and other items.
The Orora Design Centre of Excellence collaborated with CCEP AU to assist in designing the special edition cans.
The packaging activation forms part of a two-year agreement between Coca-Cola and Football Australia, which sees the beverage company become an official supplier of the CommBank Socceroos and CommBank Matildas. The partnership spans key international windows, including the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027.
Two national campaigns are planned under the deal, beginning with a Socceroos-focused activation during the 2026 tournament period, followed by a Matildas campaign in 2027.
According to Football Australia chief executive officer Martin Kugeler, the partnership “brings together the global scale of Coca-Cola with the passion and reach of football in Australia”.
“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences,” he said.
Kugeler added that Football Australia would “continue to align with premium brands, such as Coca-Cola, who enable us to grow and make football more accessible and attractive to all Australians”.
Orlando Rodriguez, managing director at Coca-Cola Europacific Partners, said the partnership reflects the company’s focus on connecting with consumers through shared experiences.
“For nearly 90 years, Coca-Cola has been part of the fabric of Australian life - bringing people together through shared moments. Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that,” he said.
As part of the agreement, players from both national teams will feature across Coca-Cola marketing campaigns in the lead-up to the 2026 and 2027 tournaments, spanning digital, broadcast and outdoor channels. In Sydney, the company’s Kings Cross billboard will be illuminated in green and gold from 27 May in support of the Socceroos.
