Australia’s oldest continuously brewed beer, Cascade Pale Ale, will celebrate 190 years of production by lighting up the Cascade Brewery in its signature green, and implementing commemorative labels on the bottles and a special design on the slab packaging.
The design of the new slab packaging is based on the long-loved beer’s historic labelling and features a photo of the brewery from the 1800s.
Only 6000 limited-edition slabs will be made, which were supplied by Cascade's regular partners Visy and Labelmakers.
For the next week, the iconic brewery will be lit up in its signature green at night, giving visitors a different perspective on the historic building.
The Cascade story began in 1824 when pioneering industrialist Peter Degraves used a 2000-acre grant to establish a sawmill on the lower slopes of Kunanyi/Mount Wellington in South Hobart. Eight years later, Degraves turned the site into a brewery and the Cascade legend was born.
Jesse Cartwright, brewery manager at Cascade, said the local love that generations of Tasmanians have for Cascade and its Pale Ale is unparalleled.
“Affectionately known simply as Green, Pale or Degraves Ale after its founder, Cascade Pale Ale has cemented itself into the history books as a Tasmanian icon,” said Cartwright.
“It was the first beer brewed at the site in 1832 and has been brewed on-site ever since – except for a three-month stretch in 1967 when production moved to Melbourne after the devastating Black Tuesday fires nearly devastated the brewery.
“While the style of the beer has changed with the times, it has always been brewed with the finest ingredients and is still brewed at full strength five per cent ABV.
“Cascade has been enjoyed by generations of Tasmanians, and this is because we use the freshest water, the finest ingredients, and have an enduring commitment to quality.”
The commemorative Cascade Pale Ale cases are on sale now at independent liquor retailers, including Thirsty Camel, 911, Big Bargain and Steve’s Liquor, only in Tasmania.
The heritage cases will also be available at BWS and Dan Murphy’s in January.
Collectors’ merchandise celebrating 190 years of Cascade Pale Ale is also available to purchase at the brewery bar.
Cascade Brewery is part of Asahi Beverages.
