Tetra Pak has partnered with Australian beverage brand Mandatory Spirit Co to package cocktails into aseptic cartons produced in Victoria.
Mandatory Spirit Co says the packaging allows the drinks to stay safe and taste fresh without the need for preservatives and offers a long shelf life (up to 18 months unrefrigerated). The carton package is also very durable, making shipping and transport more economical and sustainable.
Jaymie Pagdato, marketing director of Tetra Pak, said the company is always looking for like-minded brands “with shared goals and visions when it comes to bringing exciting product innovations into the market, as well as advancing the circular economy in Australia”.
She added, “We are thrilled to partner with a local, brand like Mandatory Spirit Co in bringing a new product into the Australia’s beverage industry with our innovative and sustainable packaging.”
Co-founder of Mandatory Spirit Co, Mark Collins, said, “We are excited to announce the launch of our new spirits in a 1L aseptic Tetra Pak carton. By creating these products in a carton, Aussies can have a bit of fun drinking their favourite cocktails, while purchasing and disposing of the packaging in a far more sustainable way. They’re also perfect to take to picnics or parties whilst also not having to worry about the weight or safety associated with carrying around a glass bottle.”
Tetra Pak claims that 1L cartons have up to five times less impact on climate change than glass, and more than two times traditional PET bottled beverages across its entire lifecycle.
Where available, consumers can recycle the used cartons at kerbside collection points, where they can be transported to saveBOARD recycling facility and turned into sustainable building materials for homes and offices.
