One of the newest, but already one of the biggest names in packaging technology, Syntegon, is making its AIPIA (Active & Intelligent Packaging Industry Association) Congress debut with a presentation titled Fit for Sustainability – How smart packaging and digitisation can support players along the value chain.
The presentation will address a practical concept that can link packages to value chain data in order to make good sustainable solutions even better.
Many brand owners and companies along the supply chain invest heavily to bring sustainable packaging solutions to the shelf. However, deciding on suitable sustainable solutions is often not easy, according to Syntegon. What appears like a simple choice of material, at first glance, often turns out to be a more complex task requiring information along the entire value chain.
Capturing and storing data such as material production parameters, product properties and packaging processes as well as logistics and disposal can contribute to optimising sustainable packaging. Matthias Klauser, expert in sustainable packaging solutions at Syntegon Technology, will explain how this can be achieved.
In another presentation, Dr Nathalie Muller, program manager at Inspectron will showcase MagID – a completely new way to overtly or covertly mark items or packaging. As part of the verification-as-a-service platform it can be used to identify and authenticate, as well as for secure track and trace in the supply chain. MagID, a magnetic barcode, has been referred to as a "chip-less NFC”, making it environmentally friendly, according to Inspectron and its partners.
Two other sessions will feature smart packaging’s contribution to the recycling and circularity issues facing the packaging sector: Ivan Gonzalez, CEO Recycl3R Solutions, will discuss how smart packaging can increase the recycling rates and increase consumer engagement with easy to implement solutions; and a whole-panel session is devoted to recycling and circularity and how digital fits in.
Click here to register for the AIPIA Virtual Congress, slated to run from 10-11 September.
